A couple of months ago, a colleague asked me what branding was. I remember fumbling to find the right definition, and said something like, it’s the whole experience or impression you get when you recall the name of a company, organization or a person. It’s something that you can guide but it is ultimately outside…
Tag: marketing
Helio’s Blue Ocean
Helio’s Ocean handset I spent last week in Los Angeles on a project with Helio. Helio is an MVNO, which is a fancy way of saying they are a mobile phone operator that leases their network, in their case, from Sprint. They were started in early 2005 as a joint venture between Earthlink and SKTelecom,…
Buying a Microwave and the Conspiracy of Design
[A]lthough poor design is never excusable, when people are in a relaxed situation, the pleasant, pleasurable aspects of the design will make them more tolerant of difficulties and problems in the interface.