A couple of months ago, a colleague asked me what branding was. I remember fumbling to find the right definition, and said something like, it’s the whole experience or impression you get when you recall the name of a company, organization or a person. It’s something that you can guide but it is ultimately outside…
Tag: branding
Projecting Corporate Identity to Retail
I used to live in Fairfax Virginia, about 10 minutes away from Tyson’s Corner Mall. Tyson’s Corner was the mythical location of the first Apple Store which opened in the summer of 2001. When I first visited the Apple Store in 2001, it was like setting foot inside a gallery: very quiet, uncrowded, with patrons…