Apple Retail Store in Hanoi On my latest trip to Hanoi, I discovered the Apple Store here. I can’t image Steve would have come to open this one personally.
Projecting Corporate Identity to Retail
I used to live in Fairfax Virginia, about 10 minutes away from Tyson’s Corner Mall. Tyson’s Corner was the mythical location of the first Apple Store which opened in the summer of 2001. When I first visited the Apple Store in 2001, it was like setting foot inside a gallery: very quiet, uncrowded, with patrons…