The Point is a simple website with a clear purpose: making things happen. The way they do it is helping users formulate a campaign statement for action with a clear goal. Users can then choose to participate in the campaign. When the goal is met (or “the point” is tipped), an email is sent to the participants to act. For example:
Stop Zippy Oil from polluting Lake Apache
Zippy Oil must stop dumping waske into Lake Apache or else we will boycott ZippyPump when 100,000 people join
The campaigns can be serious or silly, which is a nice twist:
Bow-tie Tuesday
Andrew Mason will wear a bow tie every Tuesday if 8 people do the same.
The site has a collaboration section for brainstorming ways to approach a problem and also a social networking component to connect people with similar interest.