The Culture Code: An ingenious way to understand why people around the world live and buy as they do. by Clotaire Rapaille Having spent substantial portions of my life in 3 very different cultures on 3 different continents (US, UK, Korea), I found “The Culture Code”, very insightful, entertaining and surprising. The Culture Code. as…
Month: May 2008
Life Caching on Mobile Phones
At some point in the near future, the term mobile "phone" will be too limiting to describe what we’ll be carrying around in our pockets. Take the iPhone (or any smartphone) as an example. Currently there are 8GB and 16GB versions available, but at the rate memory is increasing and coming down in price, soon…
The Point: Making Things Happen
The Point is a simple website with a clear purpose: making things happen. The way they do it is helping users formulate a campaign statement for action with a clear goal. Users can then choose to participate in the campaign. When the goal is met (or “the point” is tipped), an email is sent to…
The Other Web2.0: Not Business As Usual
Aside from a few companies such as Amazon, Google or Facebook, the value of Web2.0 for the business world is still unclear, and return on investment still seems murky at best. However for the non-profit world, the value of Web2.0 is clear – the more the users are empowered and congregate around interest that they…