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Better Personas: Data Driven Design Research

Posted on December 13, 2007July 5, 2021 by namho
Data-driven personas
Data-driven personas

Todd Warfel has an inspiring presentation on persona creation. Go to the presentation on slideshare and view it full screen. In case you are wondering what those geen and blue lines are on his personas, here’s the answer.

Another of Todd’s persentations I enjoyed was, Goal Oriented Data Driven Design which incorporates parts of Barry Schwartz’s Paradox of Choice in explaining design based on usability not capability.

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