Spells E-Z Ham
As I noted in an earlier post, Korea has no lack of ugly signage, adding to the urban cacophony. This one I found hilarious. It’s a sign for a cosmetics company: “LJH Cosmetics”. They were wise to go with the acronym: I assume that the company was set up by 3 partners, whose last names are: Lee, Jee and Hamm, which are common Korean last names. But when you phonetically read the Korea name for the company it sounds like: ee-zee-ham Cosmetics 🙂