Now that I have fully embraced my role as the tourist, I intend to have fun.
Let’s start with today. Since everything is new to me (the tourist) and in part because of my architectural education, I actually look at buildings. I read them, measure them and place them in a style. Most building in Seoul doesn’t have much of a vernacular to follow, so on top of the corbusian domino system of columns and slabs, people slap on the style (or more correctly ornamentation) that makes most sense with the image they are trying to project, especially if you are retail store. Over the course of time the ownership retail space change hands and whomever comes in afterwards is forced to deal with the what was there before.
This is the case for this store that sells Simmons beds and furniture. My guess is that the store was originally built to house a store that catered to the wedding business (how else would you explain this architectural style?).
This makes for a strange clash of ornamentation. Now it has a modern floating, translucent glass box growing like an alien entity which is obsessed with battling the baroque armed with simplicity and order.